EAT SHIT CRY
Rebrand of festival LIVE LIFE LOVE. The goal of the new system is to promote the celebration of life by using crude yet approachable humor. 

EAT SHIT CRY:
IF YOU’RE DOING THESE THINGS, YOU’RE DOING IT RIGHT!
The swiggle character design can be repurposed to become symbols for eat, shit, cry and many more.